How to Transition from an Accountant to a Key Advisor or CFO

Posted by Jessica Trad

Published on February 20, 2013 under Latest News

Are you a practice accountant wanting to develop some structure with your advisory services and make that transition to a CFO? Our industry is changing and it is not good enough to only offer compliance and tax advice to our clients, we need to help them reach their business goals and achieve financial success. The Institute of Chartered Accountants Australia is hosting the upcoming Public Practitioners Conference and our Managing Director, Michael Derin, has been invited to speak on this very topic.

Michael has more than 20 years experience as a qualified accountant within the chartered and commercial sectors.  Throughout his career he has worked with many successful companies across the Asia-Pacific region.  In his capacity as Financial Controller and Chief Financial Officer (CFO) he has driven a number a multi-million dollar projects to success. Michael’s areas of expertise include financial management, capital raising, financial advisory, mergers and acquisitions, financial modelling, taxation, financial reporting, succession planning, corporate governance and much more.


The Public Practitioners Conference is taking place in the Hunter Valley, Torquay, Gold Coast and Sydney and will showcase a range of expert speakers on a series of highly relevant industry-related topics. Michael is presenting the topic ‘How to transition from an accountant to a Key Advisor or CFO’ and will cover the following in his presentation:

Implementing strategy in a clients business; through

  • Discussion on overall strategy and vision
  • Business planning / strategy implementation
  • Delivering on-going improvements in operations / financials / sales / marketing

Implementing tools to add value around financial decision making and clarity for clients; through

  • Budgeting & Forecasting
  • Profitability management
  • Cashflow management
  • KPI management
  • Funding requirements – current & future

To find out more about the event please watch Michael’s video below and visit the Institute of Chartered Accountants Australia’s website